Digital Hotel Care Call Center of the Hotel
As Digital Hotel Care, we provide a service that no other company provides, and we set up the Call Center team, which belongs to the hotel, is established within the hotel and is completely controlled by the hotel.
In this way, the call center team established within the hotel will have a successful communication channel that serves the hotel's own guests, answers the questions of the guests, fulfills the demands of the guests and makes sales.
Hotel management sees the Call Center team as a sales channel. However, the call center team manages the questions, requests and complaints from the guests before the sales task. The call center team of the hotels, which has the freedom to express itself towards the guests, also undertakes the CRM task.
Since the requests and questions of the guests who contact the hotel through the Call Center are answered in a short time, the conversion rate to sales is higher.
Income From Call Center
You can see how income is generated with the call center with the simple example below.
Travel Company Sales
Sample Booking:
Arrival: 05.08.2023
Departure: 12.08.2023
Booking Date: 18.01.2023
Pax: 2 Adults
Room Type: Standard Room
Sales Amount: 120-Euro
Paid to the Hotel: 100-Euro
Travel Company KB Rate: %2 (2-Euro)
Payment Date to Hotel:19.08.2023 (7 Days later of Departure)
Hotel Revenue: 98-Euro
Travel Company Revenue: 22-Euro
Digital Hotel Care Sales
Sample Booking:
Arrival: 05.08.2023
Departure: 12.08.2023
Booking Date: 18.01.2023
Pax: 2 Adults
Room Type: Standard Room
Sales Amount: 120-Euro
Paid to the Hotel: 120-Euro
DHC KB Rate: %0
Payment Date to Hotel:18.01.2023 (During Reservation)
Hotel Revenue: 110-Euro
Digital Hotel Care Revenue: 9-Euro
Call Center Startup and Management
First of all, we set up and publish the hotel's website, and then launch our own reservation engine. The Call Center team makes sales through the Digital Hotel Care reservation engine.
Call Center call reception and Chat panel can be used from anywhere with cloud technology. The hotel can arrange a working place for the Call Center team wherever it wants.
Digital Hotel Care provides consultancy for the program, equipment and personnel to be used by the Call Center team. All investment and personnel expenses incurred belong to the hotel.
The Call Center team will make sales through the reservation engine. For this reason, all transactions installed by Digital Hotel Care such as uploading prices to the reservation engine, updating prices, entering stop sale & open sale, updating discounts, changing the Release period are processed by us within a maximum of 24 hours from the moment the brand gives it.
The establishment and start-up of the Call Center infrastructure takes place between 30 and 45 working days in parallel with the speed of the hotel.
As with the reservation engine, there is an "additional service" sales infrastructure such as SPA package, airport transfer, pavillon package, A'la Carte Restaurant reservation via Call Center.
How to Get Reservation Collection from Guests?
As with the reservation engine, Digital Hotel Care never collects from the guest since it works as the online sales & digital marketing department of the brand. All collections to be made through the Call Center team established for the hotel are defined in the official bank accounts of the hotel. Guests pay by credit card or bank transfer to the hotel.
The invoice for the accommodation is created by the hotel according to the guest's information and given to the guest.
Digital Hotel Care never intervenes between the hotel and the guest for payment or billing transactions.
What is the Cost of the Call Center Team?
There are Call Center call and chat reception software to be installed by the brand, call center personnel expenses, technical infrastructure to be used and monthly telephone line costs.
At the end of the year, the sum of the Call Center costs is only between 1% and 3% of the sales realized by the Call Center.
As Digital Hotel Care, we do not charge a fixed fee, maintenance fee or setup fee for the installation of the Call Center, as in the reservation engine.
We charge a percentage management fee per reservation for reservations made through the brand's Call Center with the Win-Win principle.
How Is Income Sustainable?
As can be seen in the example, after deducting the call center cost, the revenue from call center sales is 20% higher than the agency revenue.
Therefore, after subtracting the Digital Hotel Care management fee per reservation, we have a system that creates its own digital marketing budget. Even in this case, more income is obtained than the targeted income of the brand.
Thanks to our Digital Hotel Care Call Center management, which always has more profitable income for hotels, all organic and paid traffic will be directed to the Call Center team, and investment will be made in a sustainable sales & marketing network that grows itself and is more profitable every year.